Social Media and Health Behavior
Social media plays a powerful role in shaping health behaviors, both positively and negatively. This session will explore how platforms like Facebook, Instagram, Twitter, and TikTok influence public health outcomes by spreading health information, promoting wellness trends, and shaping attitudes toward health issues. It will examine the impact of social media on public health campaigns, the rise of health influencers, and the challenges of misinformation. Discussions will also focus on strategies for leveraging social media to promote healthy behaviors and improve health literacy globally.
Track 9:1 Global Health Policy and Governance
Track 9:2 Health Equity and Social Determinants
Track 9:3 Digital Health and Technology
Track 9:4 Public Health Systems and Infrastructure
Track 9:5 Mental Health and Well-being